Sample report preview

Last 30 days vs prior 30 days

Preview of the type of insight your report will generate.

Examples are illustrative and based on synthetic Shopify scenarios.

Numeric drop

-14.2%

Revenue from first-time buyers declined from $18,920 to $16,230.

Numeric growth

+21.6%

Repeat-customer revenue rose from $9,140 to $11,115.

Example insights

Representative insight examples

These examples show the type of plain-language signals the report surfaces from Shopify CSV exports.

NUMERIC DROP

-14.2%

Revenue from first-time buyers declined compared to the prior period.

NUMERIC GROWTH

+21.6%

Revenue from repeat customers increased.

AOV SHIFT

-9.5%

Average order value declined while order volume remained stable.

PRODUCT CONCENTRATION

+11%

Top product now contributes a larger share of store revenue.

DEMAND SHIFT

+18%

Order volume increased during weekend periods.

REFUND SIGNAL

+6.4%

Refund rate increased compared to the previous period.

Business situations

Business situations the analysis was tested against

The analysis engine was evaluated on synthetic Shopify scenarios simulating real store performance patterns.

Demand Drop

Orders and revenue decline compared to the previous period.

Monetization Pressure

Store activity continues but revenue quality weakens.

AOV Driven Growth

Revenue growth primarily comes from higher order values.

Refund Spike

Refund rate increases and impacts net performance.

Mixed Signals

Some KPIs improve while others decline.

Flat Performance

Results remain stable period-over-period.

Healthy Scaling

Revenue, orders and order value grow together.

Single Product Dependence

Revenue becomes concentrated in a small number of SKUs.

Included in report

  • 1. Executive summary explaining the main business signal.
  • 2. Key changes in revenue, orders, AOV, and refunds.
  • 3. Clear next actions tied to each insight.
  • 4. Confidence notes when data coverage is incomplete.